Content operations and distribution strategies for Xiaohongshu, Zhihu, WeChat Official Accounts, and related platforms. 4 articles, each identifying its author, sources and public measurement basis.
A practical guide to Zhihu operations in 2026: avoid external links, publish in-depth long-tail answers, and structure content according to AI preferences to capture traffic from Zhihu, Baidu, and AI search.
Read full article →1 main account for conversion + 2-3 vertical accounts for product seeding + several grassroots accounts for word-of-mouth, using an AI workflow for topic selection and draft creation, followed by manual review and scheduled publishing, while avoiding restrictions through differentiated personas.
Read full article →Focus on four types of long-tail keywords—problem-based, comparison-based, scenario-based, and pitfall-avoidance—to optimize search positioning: embed keywords in titles, incorporate them within the first 100 words of the text, and use topic tags strategically to ensure your notes consistently attract precise customer traffic.
Read full article →Xiaohongshu is less like an advertising platform and more like a community people actively search. The goal is not simply to spend more, but to let content generate leads through the comments. This four-step method comes from three years of managed-operations work.
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