Qingqingzhuang · Xiaohongshu Managed Operations
End-to-end Xiaohongshu content operations generated high-intent enquiries at scale in the comments and delivered steady monthly customer acquisition and sales.
Background and Challenge
The emerging home-renovation brand had a limited budget and no content team, and needed a low-cost, sustainable channel for precise customer acquisition.
Solutions
Fully managed Xiaohongshu operations covering account positioning, content production for product-seeding posts, KOC distribution, comment management, direct-message handling and closed-loop conversion reviews.
Delivered Outcomes
Ninety percent of comment enquiries requested quotations or expressed renovation intent. The campaign generated more than 200 monthly leads and more than 1,000 monthly direct messages, closed six deals with four projects signed, reached a transaction value above RMB 300,000 per customer and recorded no negative public sentiment.
Case Highlights
- Service type: China Content Operations
- Client industry: Emerging Home-Renovation Brand
- Monthly leads：200+
- Monthly direct messages：1000+
- Transaction value per customer (RMB)：RMB 300,000+
- Comments requesting quotations or showing intent：90%
The figures shown apply only to the disclosed project and measurement method. They are not a promise of results for other projects.
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