Lifespace Probiotics · No. 1 in Its Xiaohongshu Category
Full-service Xiaohongshu operations helped the probiotic brand reach No. 1 in its category while growing both branded-keyword visibility and in-platform sales.
Background and Challenge
Competition in functional foods was intense. The brand needed to establish category leadership on Xiaohongshu while directly driving in-platform e-commerce conversions.
Solutions
Full-service Xiaohongshu operations: scale through a KOL/KOC matrix, secure category-keyword positions, grow the official account, replicate high-performing posts and coordinate traffic around e-commerce milestones.
Delivered Outcomes
The campaign generated more than 180 million impressions, grew official-account followers by 355%, increased in-platform sales by 1,338%, secured first place for the brand keyword and helped double the Tmall transaction index.
Case Highlights
- Service type: China Content Operations
- Client industry: Functional Foods
- Total impressions：180M+
- Official-account follower growth：355%
- In-platform sales growth：1338%
- Xiaohongshu category ranking：NO.1
The figures shown apply only to the disclosed project and measurement method. They are not a promise of results for other projects.
Your enterprise is one diagnosis away from practical AI
Share your needs to receive a free enterprise AI diagnosis and an implementation plan for your industry.
Related Cases
Qingqingzhuang · Xiaohongshu Managed Operations
End-to-end Xiaohongshu content operations generated high-intent enquiries at scale in the comments and delivered steady monthly customer acquisition and sales.
Tencent Licaitong · Full-Service Xiaohongshu Campaign Marketing
A dual-track campaign around key financial-planning moments delivered a breakout-post rate far above the industry average and built a content-seeding presence for a mass-market wealth-management product.
Rongshang Civil Service Exam Training · Full-Spectrum LLM Keyword Coverage
Full-spectrum GEO keyword placement secured traffic entry points across LLM platforms and traditional search, attracting high-intent local leads.