Liby Brand Membership Service Platform

Background and Challenge

The brand’s member assets were dispersed across multiple channels, with no unified platform for member benefits, points and marketing campaigns. This made unified member outreach and precision operations difficult, while repeat purchases depended heavily on campaign schedules set by channel partners.

Solutions

Develop a brand membership service platform with unified member accounts, points, benefits and campaign registration, plus campaign configuration, member segmentation and dashboard capabilities that let business teams conduct member operations without relying on external developers.

Delivered Outcomes

The membership program moved onto a unified platform, business teams could independently configure and launch marketing campaigns, and member outreach and repeat-purchase operations shifted from fragmented promotions to an ongoing model that could accumulate data and support review.

Case Highlights

• Service type: Product Development
• Client industry: Household and Personal Care FMCG

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